Purple Carrot

Founded: 2014
Headquarters: Needham, MA
Price: $10-$13 per serving


Plant-based, yet delicious? Home-cooked, yet convenient? Purple Carrot is the answer! This meal kit supplier offers vegan and vegetarian dishes that are good for the environment and good for your health. You will find a plethora of information about the impact of leading a vegan lifestyle on the earth and your body in the “Why Plants” section.


Meal Plans

There are three different meal plans available. All vegan dishes contain between 500 and 800 calories per serving on average. A one- or two-person plan with three recipes will cost you $72 per week or $12 per plate. A three to four person plan with two meals comes down to $10 per serving or $80 per week.

In addition, you have an option to order three TB12 high-performance meals for one or two persons. TB12 is a diet regiment developed by NFL’s quarterback Tom Brady that focuses on high-protein, plant-based foods and is particularly well-suited for people leading an active life. These gluten-free meals are also limited in soy and refined sugars. The plan comes with a weekly price tag of $78 or $13 per plate.

This East-Coast company ships free of charge to 48 states across the continental US (as long as their shipping partners can reach you within 1-2 days). Boxes arrive on Tuesdays or Wednesdays depending on your location, but they do not have a set delivery window.


Packaging and recipes

Contrary to the popular belief, it is possible to feel full and energized, enjoy a variable diet and lead an active life while eating plant-based foods. Purple Carrot sets out to prove this with variable seasonal recipes developed by their chefs. Their boxes come in recyclable packaging and Purple Carrot strives to rely on eco-friendly insulation and liners when the temperatures allow it.

The homepage presents the most relevant information in a straightforward manner: from their rationale for offering vegan meal plans, to their prices.


Customer service

Email or phone are the two choices to reach the Purple Carrot customer service. You can skip weeks or cancel your account before Tuesday midnight (11:59pm EST) the week prior to your next shipment. Cancellations have to be initiated per email and you need to follow up within 48 hours after receiving further instructions.


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